Chapter 7 : Purpose, Tone, Audience and bias
Chapter 7 1. Purpose for writing Let me explain one by one : 2. Tone - there is two type of tones Objective - impersonal, unbiased, unemotional Subjective - personal, biased, emotional 3. Audience A specific person - example : the chief of police, a government minister, a company director. A group of people - example : schoolchildren, youths, parents, club members, doctors, teachers. The general public - society at large, the locals. 4. Biased in Language - refers to the use of words and phrases which are considered prejudiced, offensive and hurtful. - exclude people based on : social class, age, gender, race, ethnicity, religion, skin colour or any physical or mental traits and even professions. ✅ SUMMARY OF THIS TOPIC The author's choice and order of words are used to convey different purpose, tones and biases to an intended audience.