Chapter 7 : Purpose, Tone, Audience and bias

 Chapter 7

1. Purpose for writing


Let me explain one by one :


2. Tone - there is two type of tones

  • Objective - impersonal, unbiased, unemotional
  • Subjective - personal, biased, emotional

3. Audience 


  • A specific person - example : the chief of police, a government minister, a company director.
  • A group of people - example : schoolchildren, youths, parents, club members, doctors, teachers.
  • The general public - society at large, the locals. 

4. Biased in Language

- refers to the use of words and phrases which are considered prejudiced, offensive and hurtful.
- exclude people based on :
  • social class, age, gender, race, ethnicity, religion, skin colour or any physical or mental traits and even professions.
✅ SUMMARY OF THIS TOPIC
  • The author's choice and order of words are used to convey different purpose, tones and biases to an intended audience. 

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